Wishard selected Ponce Publicidad to create a family violence awareness campaign among the Latino community of Indianapolis.  

The “Take Off the Mask of Silence” campaign communicates that nobody knows who could be a victim of family violence and provides resources to deal with this issue. The campaign was executed in television, radio, billboards, newspapers, magazines, web and collateral. Grassroots and PR were also a part of this campaign.

Research revealed an 18% increase in phone calls to the 211 hotline over the same period of the previous year. The campaign is also a recipient of several creative awards, including a Telly, a Communicator and an Aster Award.