FOR IMMEDIATE RELEASE

Date: May 31, 2005

Media Contact:

Debra Ponce (317) 332-8924

Indianapolis Humane Society Aims toward Hispanic Market with

“Volunteers by Heart”

INDIANAPOLIS—The Humane Society of Indianapolis (HSI), the area’s first and largest animal shelter, has selected Ponce Publicidad, a full-service Hispanic advertising and marketing communications agency, to strategically target Hispanics in the local area. This is the first time that the humane society has jointly decided to pursue the Hispanic population in Indianapolis to broadly continue the strengthening and spreading of animal care.  

“The Humane Society of Indianapolis is thrilled to have the opportunity to work with Ponce Publicidad,” David DeBruzzi, Director of Community Outreach for the HSI said. “Now that we joined with Ponce the possibilities for future success are endless. We believe we can further fulfill our mission with the expertise that Ponce provides.”

Ponce and the HSI have created a new Hispanic volunteer program called Voluntarios de Corazón or “Volunteers by Heart.” HSI will have the task of educating local Hispanic volunteers of their importance to the HSI and the community. It will also reaffirm the idea that giving a home to a homeless animal is one of the most rewarding experiences a person can have.

Ponce Publicidad has previously been selected to help raise social awareness by creating campaigns for the city of Indianapolis like “Let’s Fight Crime Together.” Ponce Publicidad trusts that this initiative will educate the Hispanic community regarding the HSI.

“We are excited to be able to work with the Humane Society,” said Roberto Ponce, President of Ponce Publicidad said.  “It’s wonderful to match up great Hispanic families with great pets.”

Ponce Publicidad is a minority-owned integrated marketing communications agency. The firm provides advertising, marketing, corporate communications and consultation services for companies wanting to reach the U.S. Hispanic market.

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